AT A GLANCE
Industry Manager, CPG – Retail
Alma Mater: Georgetown University
Carlos currently helps lead the US CPG team at Facebook including a focus on Home Care, Personal Care and OTC Health. Throughout his 9 years at Facebook, he has consulted with CPG’s, Grocers, Drug Stores, Mass and Club retailers on using mobile to grow sales both in-store and online. In addition, Carlos has worked extensively on Facebook’s scaled Shopper Marketing, Video and Media Planning efforts. By connecting data with machine learning technology, the solutions Carlos and his team develop add convenience and value to shoppers’ lives, while driving measurable business results, helping to create a zero friction future.
Prior to Facebook, Carlos was a television sales leader at Univision Inc., where he coached brands on tapping the explosive and often under-served US Hispanic audience. Before that he created television and print ads for the award winning “Priceless” campaign as part of Mastercard’s North America Brand Building group.
Carlos attended Georgetown University’s McDonough School of Business where he studied Marketing and Studio Art. He splits his time between New York City and Connecticut with his wife Luna, daughter Elle and Burmese cat Neezle.
