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Director, Head of Small Business Marketing, Global Business Marketing

Director, Head of Small Business Marketing, Global Business Marketing

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Director, Head of Small Business Marketing, Global Business Marketing

Menlo Park, CA

About the Position

Facebook is seeking a Head of Small Business Marketing for our Global Business Marketing group. In this role, you will be responsible for crafting a global marketing strategy to support our multi-billion dollar small & medium advertising business and our company’s economic impact narrative. This leader will manage a team of marketers who build global campaigns, programs, content, & sales tools for more than 90 million businesses across Facebook, Instagram, Messenger, & WhatsApp. They’ll partner closely with other functions including the Small Business Group leadership team, regional marketing, channel marketing, creative, brand management, public policy & data science.

The ideal candidate will be an analytical, strategic, creative, and operationally-savvy marketer who can move fast and possesses a demonstrated ability to translate business objectives & customer insights into successful marketing strategies by leading large teams & influencing stakeholders. They’ll also possess strong communication skills, enthusiasm for Facebook, and an understanding of how Facebook’s marketing solutions align with small businesses’ needs.


  • Lead a team of 35+ marketers, designers, and project managers
  • Partner with the Small Business Group leadership team on aligning marketing strategies with business plans
  • Orchestrate the global strategy across Facebook’s four regions (North America, Latin America, Asia Pacific, and Europe, Middle East, and Africa)
  • Develop creative for performance marketing campaigns on short timelines
  • Partner with engineering teams on building surfaces, tools, and content for sales teams
  • Lead global economic impact programs including Facebook Community Boost
  • Optimize marketing mix by analyzing performance of campaigns and programs
  • Develop strong relationships with key stakeholders across the company
  • Serve as a thought leader across the small business-focused teams at Facebook

Minimum Qualifications

  • BA/BS degree
  • 15+ years of marketing and management experience
  • Experience working with small businesses and knowledge of their marketing challenges
  • Demonstrated experience building and growing teams

Preferred Qualifications

  • MBA or an equivalent advanced degree
  • Understanding of Facebook’s business strategy and opportunities to unlock growth among small businesses

Interested in applying to this career opportunity?

Please email Taylor Frank, [email protected], and include Facebook Director, Head of Small Business Marketing, Global Business Marketing in the subject line.

About Facebook

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.

Facebook is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, Facebook participates in the E-Verify program in certain locations, as required by law.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

For all Facebook listings, visit their Careers page

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