Fueling Growth: Insights to Drive Strategy through Multicultural Marketing

MARCH 29, 2017 | 6:00-8:30 P.M.
Morgan’s on Fulton
Chicago, IL

PRESENTED BY:

About the Program

The 2017 Catalyst Chicago event will welcome inspiring and successful Latino executives and members of our network for a night of lively cocktails, intimate networking opportunities, and a breakout session led by Facebook on the impact of embedding a multicultural perspective into your marketing efforts to reap the highest ROI.

Following a presentation by senior members of the Facebook team, attendees will take part in an active dialogue by participating in breakout groups offering diverse perspectives and diversity of thought on multicultural marketing.

What to Expect

NETWORKING 

Foster meaningful connections with an intimate group of Latino executive alumni from highly selective universities working in tech, marketing, sales, and other relevant industries.

KNOWLEDGE 

Get a behind-the-scenes look at Facebook’s multicultural marketing strategies to drive strategy and growth.

INSPIRATION

Experience share with like-minded peers and cultivate thought leadership that leads to actionable dialogue to implement in your respective roles.

CAREER

Connect with leadership at Facebook to learn more about their guiding principles of diversity and inclusion in attracting the best talent.

SOCIALIZE

Before and after the discussion, enjoy music, food, and network over cocktails.

Agenda

6:00 p.m. – 7:00 p.m.

Check-ins + Networking Reception

7:00 p.m. – 7:45 p.m. 

Presentation + Breakout Discussion led by Facebook

7:45 p.m. – 8:30 p.m. 

Cocktail Reception

Speakers

Matty de Castro

US Head of Industry, CPG/Retail

Facebook

Monse Moreno

Multicultural Audience Marketing Manager

Facebook

Tasha Levy

Multicultural
Lead

Facebook

Connect

#TheAlumniSociety